Creativity profiles Girl Skateboards.

Outside the world of skateboarding, it is often referred to as “the skateboard company that Spike Jonze owns.” But Girl Skateboards is not some eccentric pet project of an Oscar-nominated director.

Founded in 1993, Girl made an immediate impact on the business and culture of skateboarding. Pro skaters Rick Howard and Mike Carroll left sponsorships with then superstar-packed Plan B skateboards and teamed up with friends Jonze and Megan Baltimore to start a company with a vision of the sport and lifestyle that was their own. They brought a who’s who list of skaters with them, including Tim Gavin, Rudy Johnson, Eric Koston and Guy Mariano, to ride for the company’s team and things haven’t slowed down since.

[read article]

I have to say, it looks like its gonna be a dope ass video…

http://www.skateboarding.com/skate/video/0,23430,1674078-1469514,00.html